Maria Casino Mobil
Significant Terms - New players only (first deposit). 100% Deposit Match Bonus from £20 to £300: Min 50x wagering (% Mobile Bet365 Auction game weightings apply), play restrictions apply. Max bonus Mobile Bet365 Auction bet of £5, 15 days to accept & 30 days to complete wagering. Deposited funds locked to casino platform until wagering met. Maria Casino Banking and Support Options There are many choices in depositing and withdrawing money at this female-focused online casino review. The site offers payments in major credit or debit cards along with several e-wallets online. These banking choices allow fast payment and payouts under 24 hours which is evident in its big brother site.
The Market
Media Planning & Buying Agency - We grow brands with intelligently planned media. Part of award-winning digital network, TIPi Group.
The Client
An online casino company.
The Challenge
Maria Casino’s app needed to establish its presence in an already competitive and saturated market. The clients primary aim was to deliver an efficient mobile strategy to acquire high quality users on a limited budget across five markets: UK, Norway, Denmark, Sweden and Finland.
The Solution
The Market’s mobile strategy involved building a smart framework that would allow the testing of various platforms, partners and inventories and their differing capacities to drive efficient acquisitions. In addition, The Market devised a digital social strategy across Facebook and Twitter where engagement and performance was known to be strong, as well as programmatically via DSPs to gain access to larger pools of inventory.
Through regular granular analysis of requested sub site and app ID placements, as well as scrutiny of user behaviour post install, The Market was able map the seasonality of user propensity to install and deposit in addition to establishing a pool of top performing partners that could consistently deliver below the FTD goal.
Measurement and analysis was key to the project. The team focused on providing critical feedback to the client on varying creatives produced and regularly optimised the campaign using information from weekly performance reviews to improve spend efficiency.
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Results
23% below cost per first time deposit target across 5 markets
Santa Maria Casino
1st app store ranking across Card and Casino category in Sweden
76% reduction in cost per first time deposit from Q1 to Q4
Maria Casino Mobile
What the client says
Casino Mobile Game
We were thrilled with the ROI from the campaign that The Market delivered. It boosted brand awareness, traffic, and most importantly, new players for Maria Casino. We needed to create something targeted and relevant to reach new audiences and grow the Maria Casino brand in the UK. The Market surpassed our expectations and we were thrilled with the results.